Branding your Medical Spa: 5 color palettes to consider
Are you planning to open a medical spa and in search of a color palette that suits your brand? If so, TK DESIGN is walking you through a few curated palettes below. We’ve selected five options to consider for your medspa.
Keep in mind that the perfect color palette for your medispa must resonate with your dream clients. Before choosing a color scheme, it’s important to know who they are, how you want them to feel, and what you want to communicate to them. It’s also crucial to establish your medspa values, mission, and differentiating factors.
At TK DESIGN we’re not choosing a palette based on your favorite colors. Our color palettes are rooted in strategy and color psychology.
If you would like to work with an experienced brand designer to develop your medspa brand identity, click here to learn more about the branding services TK DESIGN offers.
Let’s dive in!
Tech-focused
If your medical spa wants to communicate a focus on technology and state of the art equipment, this color palette does the job. For a similar color palette, check out the brand identity we created for SpaKinect.
client spotlight: Spakinect
Spakinect supports medical spas with a centralized telehealth provider network designed to approve patients for treatments.
Soft and sophisticated
Smooth contours guided the inspiration behind this sophisticated color scheme. It’s appropriate for a medical spas targeting male and female audiences with a natural touch. For a similar color palette, be sure to check out the brand identity we designed for Sola Vie.
client spotlight: Sola Vie
Sola Vie Medical Aesthetics is a medical spa with locations in Massachusetts and Rhode Island.
Luxurious and neutral
Many luxurious color palettes are simple and high contrast, think: black and white. This color palette plays with a muted range to offer a bit more complexity. For similar color palette inspiration, check out our brand project with NC Interiors.
client spotlight: NC Interiors
NC Interiors is a full service interior design studio known for its relaxed luxury design style. Based in New Jersey and led by Natalie Chianese, the firm specializes in residential and commercial design.
Bold and fresh
This color palette is ideal for medical spas that want to make a memorable and bold impression. It’s eye catching with colors pulled from a vibrant garden. For another bold color scheme, refer to our Louisiana Mohs & Skin Surgery project.
client spotlight: Louisiana Mohs & Skin Surgery
Louisiana Mohs & Skin Surgery is a surgical dermatology practice led by Dr. Caitlin Robinson, who is double board-certified in Mohs surgery and dermatology.
Earthy and grounded
This color palette strikes the perfect balance between earthy and polished. It’s perfect for medspas searching for a natural color palette that has an air of refinement.
client spotlight: Skin Haven
Stephanie Proctor, owner of Skin Haven Medical Spa, engaged Tiffany Kenyon Design when she decided to bring her medspa brand vision to life!
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More color palette inspiration
TK DESIGN has worked with many businesses to develop strategic color palettes perfect for their audience. You’re welcome to browse through previous branding projects here or scroll down.
Skin Haven
Stephanie Proctor, owner of Skin Haven Medical Spa, engaged Tiffany Kenyon Design when she decided to bring her medspa brand vision to life! Skin Haven was born out of a desire to create a safe space for everybody seeking self care. VIEW PROJECT
Louisiana Mohs & Skin Surgery
Louisiana Mohs & Skin Surgery is a surgical dermatology practice led by Dr. Caitlin Robinson, who is double board-certified in Mohs surgery and dermatology. VIEW PROJECT
Spakinect
Spakinect supports medical spas with a centralized telehealth provider network designed to approve patients for treatments. After 10 years in business, Spakinect was ready for a rebrand that spoke to its expertise and the future ahead. VIEW PROJECT
Melanie Perron Counselling
Melanie Perron Counselling is a Canada-based counselling practice. VIEW PROJECT
Sunshine Daily Rx
Helmed by Natalie Davila, Sunshine Daily Rx is a California-based marriage and family therapy corporation. VIEW PROJECT
