Branding your interior design firm: 5 color palettes to consider
Interior designers spend a substantial amount of time determining suitable colors for commercial and residential projects. Selecting a color palette to brand your interior design firm is a slightly different task, but one that your skillset in color psychology is uniquely suited for.
In terms of branding, an appropriate color palette for an interior design firm is rooted in strategy. Meaning that we’re not choosing a color palette based on your favorite colors, we’re choosing colors that will attract your ideal clientele, convey your mission and values, communicate intentional sentiment, and differentiate your design firm from the competition.
Throughout this post I’ll present a few color palettes and show you real world examples of color palettes TK DESIGN has curated for previous clients across interior design, architecture, and design build firms.
If you would like to work with an experienced brand designer to develop your logo and overall visual identity, click here to learn more about the branding services TK DESIGN offers.
Let’s dive in!
Warm Neutrals
A warm and neutral color palette provides a timeless and welcoming aesthetic, making it an ideal choice for an interior design firm's branding. The warmth of earthy tones like beige, taupe, and soft browns creates a sense of comfort and sophistication, reflecting the firm's commitment to creating inviting and cozy spaces for clients. Meanwhile, neutral colors such as white, cream, and gray offer versatility and balance, allowing the firm's portfolio of designs to shine without overwhelming the viewer. Together, these colors evoke a sense of harmony and understated elegance, perfectly encapsulating the firm's style and expertise in crafting beautifully curated interiors. For a similar color palette, check out the brand identity we designed for Boston-based interior designer, Marissa Santos.
Nautical and seafaring
Deep blues paired with softer shades provide yacht interior designers with a brand color palette that evokes the tranquility of the sea and the luxury of maritime experiences. The deep blues emulate the vastness of the ocean, creating a sense of depth and serenity. Complemented by softer shades adding a sense of sophistication and relaxation. This color scheme naturally connects to a shared passion for the sea between you and your clients. We created a similar color palette for Fort Lauderdale-based yacht interior design Shelley DiCondina.
Legacy and Heritage
A brand color palette with green jewel tones is strategically advantageous for a landscape architecture firm for several reasons. Firstly, green is inherently associated with nature, growth, and tranquility, aligning perfectly with the firm's focus on outdoor spaces and sustainable design. The jewel tones add depth and sophistication, conveying a sense of prestige and quality craftsmanship, which are crucial elements in the architecture industry. Additionally, these colors evoke feelings of harmony and balance, reflecting the firm's commitment to creating harmonious environments that seamlessly blend with their surroundings. Overall, the green jewel tones not only reinforce the firm's identity but also resonate with clients seeking innovative, nature-inspired design solutions. For another example of this color palette, see the brand identity we designed for Nashville-based landscape architect Jason Gabbard.
Timeless Sophistication
A classic and high-contrast color palette of neutrals provides a visually stunning identity for interiors or architecture firms. By incorporating shades of charcoal and cream, the firm communicates a sense of elegance, professionalism, and attention to detail. This palette allows the firm's logo and branding materials to stand out boldly, while still maintaining a sense of refinement and versatility across various applications. Overall, the classic and high-contrast neutrals embody a sense of timeless style, making them the perfect choice for representing the firm's commitment to quality and excellence in interior design. To see a similar color palette in action, see this brand identity that we designed for New Jersey-based NC Interiors.
Monochromatic and Soft
A soft gray monochromatic color palette offers understated sophistication and timeless appeal. The softness of the gray tones evokes a feeling of serenity and calmness, reflecting the firm's ability to create peaceful and inviting spaces for clients. Additionally, a monochromatic palette provides consistency across various branding materials, reinforcing the firm's professionalism and attention to detail. Overall, a soft gray monochromatic color palette embodies the firm's commitment to refined aesthetics and understated elegance, making it an excellent choice for establishing a strong and memorable brand identity. For a similar color palette, see our branding project for Charleston-based architect, Damien Busillo.
Earthy Harmony
An earthy color palette serves as a natural extension of an interior designers' commitment to the environment and biophilic design principles. By embracing tones inspired by nature—such as warm browns, soft greens, and earthy tones—designers can create spaces that evoke a profound sense of connection to the outdoors. These colors reflect the beauty of the natural world but also promote a sense of tranquility and harmony within interior environments. Incorporating an earthy palette into design projects aligns seamlessly with biophilic design principles, which emphasize the integration of natural elements to enhance occupants' well-being. By surrounding individuals with earth-inspired hues, designers not only create visually appealing spaces but also foster a deeper connection to nature, ultimately promoting a sense of balance and sustainability in the built environment. We used a similar color palette for Balanced Interiors, an interior design firm in Rhode Island.
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More color palette inspiration
TK DESIGN has worked with many interior designers to develop strategic color palettes for their firm. You’re welcome to browse through previous branding projects below.
Marissa’s affinity for found objects paired with refined details define her effortless style. Based just outside of Boston, Massachusetts, her projects span the country. VIEW PROJECT
Krysten Ledet Interiors is a full-service interior design company based in Lafayette, Louisiana. VIEW PROJECT.
Brianne Bishop Design focuses on high-end residential and commercial interior design. VIEW PROJECT
Rooted By Design creates elevated and eco-friendly interiors in the Philadelphia area + beyond. Led by Johanna, she’s all about using materials that are healthier for you, your family, and the environment. VIEW PROJECT
Jennifer Neyra launched her interior design firm, Uncommon Interiors, with the intention to make common spaces uncommon one design at a time. VIEW PROJECT
Based in Houston, Texas, Bri McCaffrey Design helps young professional couples design their dream home. VIEW PROJECT
B. Blanton Design, founded by Brittney Blanton, is a Nashville-based interior design firm creating personalized spaces that are unique, functional, and inspiring. VIEW PROJECT.
